Guest Blogging Tips for Small Business Users

As a small business employee (or perhaps even a business owner) you have a lot of responsibilities on your plate on any given day. So when someone asks you to write a guest post on blog topic matter relevant to your industry you’re probably going to look at them like they’ve suddenly sprouted another head.

“I don’t even know how to guest post on blogs!” you say, but to no avail. Blog guest posts are now your responsibility and somehow you have to figure out how to guest post on a blog and you have to figure it out ASAP.

Some industries are easier to write for than others. Pet care, natural medicine, and the arts are all things that have a wide variety of topics and approaches available to writers. Other industries aren’t as readily accessible to guest bloggers, but with time they can be made to work to the blogger’s advantage. A prime example of this is the financial industry. This field requires a lot of technical knowledge, so a financial blog guest post is going to require a lot of research and fact verification time. Most financial blogs guest post from time to time, but a few keep to themselves and rarely (if ever) publish something that was not the product of one of their in-house writers.

Because you are a part of a small business you might have a limited budget to spend on internet marketing services. In this case you may want to look more into DIY guest blog posting and what it will take to make an impression on your own. If you have a budget to work with, consider hiring an SEO service or copywriting service to help you create the best quality guest post content and then help you promote and market it to potential host bloggers.

When I put it like this, it sounds like a good deal even to me! And by that I mean I work in this industry and the simplicity of things astounds me sometimes. If you have even the smallest of budgets there is so much that you can do when it comes to internet marketing in general, but even more so when it comes to guest blogging.

Make sure when you do hire a guest blogging service that you ask for samples, a portfolio, etc and see what kinds of things that they can offer your business.

What you need to be tracking with Your SEO

 

Do you know what your brand needs to be tracking as a part of your SEO campaign? Things like traffic statistics and information, backlinks, and other information are all things measured by SEO ranking tools that can help you modify your campaign, start a new one, or bring one to a close.

There are a lot of SEO SEM tools out there because everyone wants to succeed at the SEO game. And for some people, tools are the way to go. They will be using SEO keyword research tools to help them figure out which keywords they need to be targeting and when – some keywords are seasonal, some are linked to current events, and still others are centered around celebrity figures. With the right SEO management tool you can be taking advantage of these shifts and changes like other brands. The SEO book keyword tools is one of the most useful tools for tracking these kinds of changes.

If you want to know exactly how many mentions of a keyword you have on a given page and how that relates to the entirety of your content you are going to need an SEO keyword density tool. Keyword density is not really important aside from the fact that you should be actively avoiding keyword stuffing, or the over-use of any given keyword. In the past it was thought that there was a certain percentage that was perfect for better search engine rankings. Now we know that this is not true but some people are still concerned with the number of times a keyword appears in a given piece of content.

Aside from keywords, you need to be tracking your website’s traffic. Who is coming, who is leaving, where did they come from, and where are they headed? How long did they spend on your website? Things like this will tell you how your SEO campaign is performing. If most of your traffic is coming from organic search results then obviously those efforts are paying off. If things look like most of your traffic is coming through Facebook, you might want to continue to focus on that area while working to build up other parts of your web presence so that you’re not dependent on any one source for your traffic.

Keeping track of your SEO data isn’t always easy, and this is one way that SEO tools can come in handy, though of course they have many other uses!

Top Questions to Ask When Buying SEO Services

When you are looking for a place to buy SEO services, what sorts of questions do you ask? If you want to work with someone who handles SEO consulting services, ask how they might help you in ways that an all-inclusive SEO service might not be able to? SEO consulting is different from typical SEO services, so knowing what you’re looking at is always a good idea.

If you need a local SEO service, ask what areas they have serviced before, and whether or not they have worked with any other businesses like yours in the past. This will be very useful information to have because these kinds of search engine optimization SEO services can really help your business grow if it is a small local business.

When you are looking for a general SEO service company to help increase your rankings and generally optimize your web presence, ask about their prices and past performance record. If they’re charging reasonable rates and providing good quality services you are likely in the right place.

SEO link building services are going to be different however, and you’ll need to ask them different questions regarding their methods and techniques. An SEO link building service in the post-Penguin world needs to know how to build high quality links that will not trip the Penguin algorithm update’s senses, especially now that Penguin 2.0 has been released and left to flow throughout the internet, taking down sites with spammy or otherwise objectionable-looking links.

SEO copywriting services are also different. Thanks to the Panda update from Google, it’s harder to get by with anything less than the best available content. Ask a content provider where their writers live, what their native language is, and what their typical rates are. Ask how much content they can deliver in a week, and whether or not they do things like scraping and spinning (which for the record are terrible ideas as they steal and produce terrible quality content) and how these affect their delivery times.

These are all great questions to ask any SEO service provider before doing business with them. We cannot stress the importance of knowing what you’re getting into before you sign on to any particular service as this is your website and your business that is on the line. If you do not optimize your website properly, build the right kind of links or produce the right kind of content you could see your rankings plummet and your traffic following it down thanks to a web spam penalty.

So Many SEO Companies, How To Choose Just One?

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There are so many SEO optimization companies out there, how do you know which ones are the best?

The best SEO companies aren’t going to be the cheap SEO companies, that’s something we can tell you right from the start. Sad as it might be, you get what you pay for in the SEO industry and this means trying to cut corners and save a few bucks could spell disaster for your website. Is that a risk you’re willing to take? Sure, it might be a savings in the short term, but if your website gets slapped with a penalty and disappears from the rankings, what kind of a loss will you be facing then? Would it be worth the money you saved by going with a cheap SEO provider?

Now, this is not to say that you cannot look for or work with an affordable SEO services company, but there is a huge difference between cheap and affordable. Affordable SEO is SEO that is set up so that almost any business can take the plunge and begin working with an SEO provider without having to worry about losing everything they have.

The best SEO company in the world is going to be the perfect embodiment of a provider in the industry. This company will have great SEO company rankings for their own website, a body of work (and proof that it is their work) that wows your socks off, and the kind of customer service that makes you delighted just to be around them.

It can be tough to pick just one SEO provider out of the thousands that are available. How do you know that you’re making the right choice? How do you know that once you hand over your money that it is going to be well spent on sustainable practices that will benefit your website and help it avoid future penalties?

The truth is that you can never be 100% sure, but there are things that you can do to better your odds of choosing a reputable company that is going to do their best to make things happen for your business:

  • Read all the reviews you can find about a prospective SEO provider
  • Find and contact as many references as possible
  • Approach the company from a few different angles as a prospective client, see how they treat you
  • Ask around and see if anyone you know has worked with them and if they have what their experience was like.

By doing a little bit of homework you should be able to set your mind at ease and have the information you need to make an intelligent decision about this next step forward for your business!

Organic search engine optimization is the best long term solution

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When it comes to search engine optimization, it doesn’t get much better than organic search engine optimization. Organic search results are trusted above almost all other elements that appear on the search results pages. People just seem to trust them above things like PPC ads… and with Google changing the way it serves up search results for many popular topics and keywords it is more important than ever to look for long term solutions to the everlasting effort to rank highly.

Why is organic search engine optimization the way to go?

When you optimize your website using organic search engine optimization techniques you are setting it up to rank for your chosen keywords for a long time to come and for it to come up in search results for hundreds of not thousands of long tail queries. With things like PPC campaigns you are limited to just how many terms you can target and how much traffic you can handle (after all each click is costing you!) so organic search engine optimization just looks like the better option.

Yes, it does require work and dedication, but there are plenty of organic search engine optimization services that can help you to optimize your website and take care of the nitty gritty details for you. Working with an organic search engine optimization company can have a slew of benefits including networking opportunities you might never have uncovered on your own, and most importantly having an advocate on your side who knows a lot about the ever changing search engine algorithms and how to stay in favor while still building a strong foundation that will keep your site ranking highly even after the next major update.

Paying for Performance

When you’re considering working with someone for your organic search engine optimization, make sure that there is some sort of safeguard built in for your brand. SEO is a fluid and long-term thing, and if you don’t feel comfortable paying for these kinds of services up front, why not find a company who works on a pay for performance model. With this model the company works to achieve your goals, and they don’t get paid until they accomplish their mission. Don’t hand over your cash until there’s something to show for it! No one will blame you, and we encourage a little bit of healthy self-preservation and skepticism.

If you operate a small to medium-sized business, organic search engine optimization is something that you need to have, and if you aren’t currently working on it, it’s time to get started! Your competition is already hard at work to optimize their websites for the organic search results – can you afford to wait and see what happens? Absolutely not!

So what are you waiting for?

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