As a small business employee (or perhaps even a business owner) you have a lot of responsibilities on your plate on any given day. So when someone asks you to write a guest post on blog topic matter relevant to your industry you’re probably going to look at them like they’ve suddenly sprouted another head.
“I don’t even know how to guest post on blogs!” you say, but to no avail. Blog guest posts are now your responsibility and somehow you have to figure out how to guest post on a blog and you have to figure it out ASAP.
Some industries are easier to write for than others. Pet care, natural medicine, and the arts are all things that have a wide variety of topics and approaches available to writers. Other industries aren’t as readily accessible to guest bloggers, but with time they can be made to work to the blogger’s advantage. A prime example of this is the financial industry. This field requires a lot of technical knowledge, so a financial blog guest post is going to require a lot of research and fact verification time. Most financial blogs guest post from time to time, but a few keep to themselves and rarely (if ever) publish something that was not the product of one of their in-house writers.
Because you are a part of a small business you might have a limited budget to spend on internet marketing services. In this case you may want to look more into DIY guest blog posting and what it will take to make an impression on your own. If you have a budget to work with, consider hiring an SEO service or copywriting service to help you create the best quality guest post content and then help you promote and market it to potential host bloggers.
When I put it like this, it sounds like a good deal even to me! And by that I mean I work in this industry and the simplicity of things astounds me sometimes. If you have even the smallest of budgets there is so much that you can do when it comes to internet marketing in general, but even more so when it comes to guest blogging.
Make sure when you do hire a guest blogging service that you ask for samples, a portfolio, etc and see what kinds of things that they can offer your business.